In the media recently was news of marketing chief of a soft drink major proclaiming that consumer is the king!

Not that he realized that now…What they definitely realized that things in the connected internet world are indeed different than a few years back…

With the continued domination of social media, it is matter of time or should I say seconds before information reaches across the globe…

Again not that information didn’t reach across few years back, it did indeed…but now  thanks to social media it has context…it is personalized…it is handled with accountability…

There is a difference between someone throwing a piece of information/news/advert on you (which mostly you will reject/unread)…and someone who you know telling about something  …

Again you may not be interested, but may you will have a look (because it came from known source) …after glancing May you are interested or you send that information/news/advert to someone you know who might be interested!!!!

That is the impact of social media …based on how we handle/use it’s a great platform…

So coming back to our marketing chief…Surely he needs to do lot of thinking to be sure each dollar spent on advertising is fruitfully used…

Consumer can make or break a brand…so in this era and future there will be no power brand, no super brand, only one brand, the consumers!!!!!

Our marketing chief and likes of him…now have countless avenues for advertising, many probably they are not even aware of…

Gone are the days of mindless advertising (refer to a previous blog on this subject) when even the options were limited…so decision making was easy.

Now with so many options indeed need to put thinking cap on!

At DoCall we may not have something for the chief directly, yet we can provide a platform, an opportunity for the consumer ecosystem to be fruitful, to coexist under same place…Competitive (for sellers) yet healthy… and mutually beneficial to all players    …

Recently across media was news of a social networking site eavesdropping on member’s private data.

Well this might be true or may not be.

Why would someone do that…eavesdrops on members and their friends and families data, their likes, dislikes? The reason …all this personal information is indeed goldmine for advertisers.

So is it that all this data is shared with the advertisers and drive revenues???

Surely there has to be better ways to generate revenues.

If we take step back and think …why we do this…we realize the problem is with the pure play internet business and their business model…

So we have great networking site, we have hard core fan following…fine, how to monetize that.

And so in effort to monetize we start getting some bright ideas!!!

Surely whatever activity that happens on the networking site itself is great opportunity for advertisers instead of trying covert initiatives.

The fallback is worst…Government officials across the world start getting bright ideas on regulation and control.

Though regulation and control looks highly impossible in mature economies, but eavesdropping is equally unpardonable.

From business model (revenue generation) perspective there is much data that flows on such sites which can indeed generate fruitful information on consumer pattern and other related areas)…Which some giants are already doing.

So what is the easy way out …may be we cannot mine the activity data to give some accurate information on consumer behavior, their likes, dislikes etc…Nor do we want to eavesdrop…

so why don’t we ask the consumers themselves what they want , what they like ,,what they would like to hear about , what they would like to get SMS on or may be an email.

Maybe we need a platform to get all parties of the consumer ecosystem on the same place, may be a virtual marketplace if you like fancy terms …

Platform where all can co-exist, promote healthy and open competition and in the process have satisfied consumers.

Docall aims to do just that…Create a platform for all the buyers, seller, distributors, resellers all …welcome aboard!!!!

So how do we bring local business in this world of boundary less internet…?

So if you are local super pizzeria giving out good deal how would consumers know about it…?

So if you go visiting your favorite place and you want to shop…How would you know about some super deal…

Time to bring more and more local businesses in loop…on the net…Learn about new deals…Learn new offerings…after all local business have best to offer about community, food, shop, entertainment etc.

Opportunity for local business to make their presence felt in the ever increasing world of business on the net!

Surely a win win situation for local business and consumers!!!!!!!!!!!!!

We live in a sellers market . Everyday we get bombarded by advertisements from different media which may or may not influence our buying pattern .

But is the advert reaching right audience , is it reaching people who do require it especially right time .

If someone wants to buy a television , would be it possible to let advertisers know about it and target their adverts ??

Is this taking personalisation to new level ..is this what we would call personalised advertisements when required and wherever required .

If you want to buy a car , we go to the nearest dealer , negotiate and buy the car.But is it possible to know in time (value of that moment) that there is a dealer 2 blocks away who would be willing to offer more discount …personalised selling perhaps !!!!!!!!

It would be great if we could register interest in products that we want to buy and willingly receive adverts on media/device of our choice.

As we move very quickly to a converged world where medium of delivery and ways of delivery slowly become irrelevant , personalised and focussed attention will be the only way forward .

Gone are the days when you received adverts for anything and everthing in the expectation to convert a sale … surely one would never know if that was effective ..more importantly the numbers would never match.. sellers would never know the REAL cost of sale !!!!!

May be its time to take personalisation to a new level !!!!